Abstract

Author(s): Ambhore Sagar Pandit, Khaparde Vaishali, Ranveer Vishakha Bhagwanrao

The purpose of this paper is to evaluate Marathi newspaper web sites using Alexa Internet‘ a subsidiary company of Amazon.com which provides commercial web traffic data.. It is one of the most well known tools for evaluating websites that offers a free? of? charge evaluation service. The present study has been done by using webometric methods. The 13 leading Marathi newspaper websites from Maharashtra are taken for evaluation in the present study. Each newspaper web site was searched in Alexa databank and relevant data including traffic rank, pages viewed, speed, links, bounce percentage, time on site, search percentage, and Indian/foreign users were collected. Further these data were tabulated and analysed. The results of this study show that Deshonatti has the highest traffic rank in India as well as global. Divya Marathi has the highest number of average pages viewed per day and estimated daily time spent on site by the visitors. The fastest downloading speed is for Lokmat and Maharashtra Times has the highest number of links. Punyanagari has the lowest bounce percentage. Highest percentage of visits that came from search engines is for Punyanagari. The highest number of foreign users is for Tarun Bharat. Most of the foreign users to Marathi newspapers come from the Gulf countries like United Arab, Pakistan.