Abstract

Author(s): Akhandanand Shukla, Jacob MS Dawngliana

Paper deals with the analytical study of communications posted in the online professional forum using content analysis technique. The study analyses 13062 communications posted in the NMLIS forum during five year period. Total extents of communications have been calculated and further Core Contents (Professional Contents) and Non-Core Contents (Non-Professional Contents) have been identified based on eight categories of scholarly communications. The "Degree of Effectiveness" and "Levels of Effectiveness" have been proposed to measure the effectiveness of online professional forums. The study found that Core Contents was the major focus of communications among group members and thus NMLIS promote professional contents effectively.