Abstract

Author(s): Duong Thi Phuong Chi

Social media is a phenomenon that has transformed the interaction and communication of people throughout the world. In the recent years, having a presence on social media becomes especially important for libraries. This study aims to present the definition of social media, explain the benefits of using social media, introduce social media platforms that libraries are using. Additionally, the methods to measure the effectiveness of using social media in libraries are also given in the study.