Abstract

Author(s): Tingting Ma*, Yanwei Zhou*, Anees Janee Ali*, Abdullahi Ndagi* and Chuanxi Wang

The surge in social media usage has sparked researchers’ interest in its potential applications across various domains, particularly in educational settings. In this study, we established a three-layer evaluation system for the dissemination effect of Educational Social Media Platform (ESMP) based on the Analytic Hierarchy Process (AHP), which includes 3 second-level evaluation indicators and 16 third-level evaluation indicators. By constructing a comprehensive judgment matrix of evaluation factors and conducting consistency tests, we determined the weight contribution of indicators at each level. An empirical case has verified the feasibility and effectiveness of this method in evaluation. The results showed that the quality of educational information on social media platforms is more important than platform functionality and user performance. To ensure efficient dissemination of educational information on social media, it is potential to focus on practicality, professionalism, and richness of information. Additionally, attention should be given to network operation functions to maintain stable and efficient platform performance. Lastly, increasing user interactive engagement is essential.