Abstract

Author(s): Shashikant C.Gudodagi

Indian Journal of Marketing is one of the premier and reputed peer reviewed monthly journal of Marketing. The journal was first published in the year 1968 and it has completed 44 years of its publication. This paper presents bibliometric analyses of Indian Journal of Marketing during 2005-2012. The analysis covers various parameters like growth pattern, authorship patterns, citation-wise distribution of research papers, etc.